Manager Media Strategy and Planning

Job Locations US-NY-New York
ID
2021-2170
Category
Marketing
Type
Full Time Employee

Overview

Our Media Strategy and Sales Planning team is seeking an experienced media professional for a key role in a growing department. We are looking for an energetic, passionate and solutions-oriented individual to help us improve our ability to develop, execute and measure the multimedia campaigns we develop for customers. The ideal candidate will also provide leadership and direction to our team of campaign managers, who work to ensure that our campaigns are delivered seamlessly. Our team has an exciting start-up feel supported by the confidence and resources of a well-established media company.

 

The Audacy portfolio consists of broadcast, streaming and on-demand audio, including our industry leading podcast network, as well as assets and capabilities that include social, video, OTT, email, search, display and experiential advertising.

Responsibilities

What You'll Do:

 

  • Develop best-in-class media campaigns leveraging any/all of Audacy’s assets including but not limited to: streaming audio, podcasts, broadcast radio (spot and network), social, email & display advertising
  • Possess the ability to understand our customers and their needs, identify the best solutions to help them solve their business objectives, and build a win-win media plan in support of that goal.
  • Collaborate with internal partners and our sales teams on pitch development and strategy
  • Provide internal leadership related to strategic thinking and best practices, in the spirit of continual process improvement and in the service of key company initiatives
  • Achieve a thorough understanding of our internal systems so as to effectively and efficiently respond to client requests in a timely fashion
  • Embrace a team-oriented culture by helping to oversee our growing team of Campaign Managers, whose role is to provide executional, post-sale support across all media channels
  • Support the ongoing analysis and reporting of existing business and competitive, marketplace activity  

Qualifications

More About You:

 

Required and Preferred:

 

  • BS/BA degree
  • 2+ years of media experience at a media company, publisher and/or ad agency
    • Strong digital experience preferred
    • Audio experience a bonus
  • Experience in analyzing and effectively responding to media RFPs from advertising agencies and/or media clients 
  • Confidence in operating under deadlines, handling last minute requests and multiple tasks at the same time.
  • Strong quantitative and analytical skills, with good knowledge of media math and media strategy
  • Demonstrated experience effectively managing the campaign process from plan creation to campaign optimization, based on analytics. 
  • Strong desire to learn about all Entercom product offerings
  • Experience with DFP, Triton, Strata and Wide Orbit preferred
  • Strong computer skills including advanced knowledge of Microsoft Excel

 

 

 

About Us

Audacy, Inc. (NYSE: AUD) is a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio.  Audacy engages over 170 million consumers each month, bringing people together around the news, sports, podcasts and music that matter to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter (@AudacyCorp).

EEO

Audacy is an Equal Opportunity and Affirmative Action Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.